ways to make money on social media as a creator
1. Partner with brands
This is what most people think of when they hear “making money on social media.” The OG method: Becoming an influencer.
Relax. It doesn’t have to mean taking selfies for sponsored posts featuring “diet tea.” Not only should you avoid doing that because you’re gorgeous the way you are, but also because your audience will see right through it.
To maintain your integrity, work with brands that:
Naturally fit your content and personality
Have products you actually use
Offer value to your audience
Whoever you partner with, ensure the content on your social media accounts still feels like you.
2. Join an affiliate program
Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code).
There are three ways to start affiliate marketing:
Join an affiliate network: There are many options, such as Impact and ShareASale, where you can join multiple affiliate programs in one network.
Join a specific company’s affiliate program: Many brands run their own affiliate programs, which often pay better than joining through larger networks.
Pitch a custom affiliate relationship: Established creators often negotiate custom rates and contracts with brands for long-term partnerships.
Affiliate marketing is a snowball effect. At first, if you don’t have a large audience, you probably won’t make very much. (Not always true, though!) Sharing affiliate content over time will pay off, as long as you focus on serving your audience first.